Soulfull Food Philosophy
Food is a vast and deep topic and as much as our minds like simplicity we tend to overthink and complicate it to such a level that it tends to make us numb to the overdose of information. In this blog, I would like to talk to you about how we at Soulfull view food and our Food Philosophy.
Similar to how Millets are a 360° crop, maintaining a 360° approach to Health and Wellness is the only solution; tending love and care for the Mind, Body & Soul. For the Body it is key to ensure that we get a balanced diet supplemented with an active lifestyle. Given the pressure we apply to the Mind and the Soul this is becoming more important than ever before. Our entire food basket at Soulfull is designed to deliver this thought.
Soulfull’s Food Philosophy lies on 6 Major Pillars:
- Goodness of Ingredients
- Ancient Grains
We deliver nutrition by bringing the best out of India’s Ancient Grains, Millets. We also lean on other Indian ingredients to complete and balance the nutrition. Ragi for example has a great amount of Calcium, Fibre and Minerals, however lacks in providing adequate protein. We lean on Indian Dals, which our grandmothers leaned on, to deliver protein along with the strong positives of millets in our food.
Just by using great ingredients does not promise delivery of “Goodness of Ingredients”. Taking utmost care with minimalistic processing is key to ensure that we bring the nutrition of our ingredients into the Soulfull products that you consume. This enables us not to have to look at chemicals and other non-natural products to provide nutrition. As we routinely say, there is no point in skinning an apple and eating it. Over the years, we have mastered this art of working on millets and ensuring its goodness is protected and kept intact in all our products.
Food Safety and Honesty are not restricted to just our ingredients, nutrition delivery or responsible sourcing but also on the core essence of how Soulfull prioritises safety and honesty as a core value system — intricate to our processes, communication and the end product range as well. We have most of the National and International Food Safety & Licenses from a Food Safety perspective, however, for all of us at Soulfull, more than these certifications it is the sheer conscience that we serve human beings across all age groups. We follow a practice of ensuring that we would serve ourselves the same food before we serve our beloved consumers. Our food is served and consumed by all at Soulfull, across the organisation. Our new products are tested and tried out to with the children of our team members, no certification house asks for this deep conscience that we possess.
Balanced Nutrition, Goodness of Ingredients, Health is all great to hear but what good would it do if it was not tasty and helped us in routinely consuming it. As we joke internally the difference between us and medicine is “Taste” and that’s why our consumers repeatedly buy and stay with us as one large family.
Constantly keeping consumers at the forefront and thinking of convenient ways to provide our products is something we pride about. Be it our Ragi Bites single serve portions in a varietal flavour pack or our resealable muesli packs or our portion control single serve Smoothix packs, we are constantly seeking to listen to our consumers and help provide these solutions to bring our Food Philosophies into something that our consumers truly adore to use.